martori studio · the parent playbook
somatic engineering, smart ai, technology made on purpose

martori studio

a studio for things that transform. build to be outgrown, not depended on.

version 12.0august 29, 2026ten products, two enginesnashville
01

what martori is

martori is a studio for things that transform. we build with somatic engineering, smart ai, and technology made on purpose rather than on dark patterns.

there is one rule under everything the studio makes, and it is the first law: build the thing to be outgrown, not depended on. if a mechanic would read as a trap on an investor page, it does not ship. that rule is slower than the alternative and it is the whole point. it is also the argument a client can trust, because a studio that will not manipulate its own users will not manipulate theirs.

the studio is based in nashville, and it is run as a single founder practice on a plain vanilla stack, html, css, and javascript with no build step, deployed on netlify with supabase or netlify databases behind it. the constraint is deliberate. it keeps the work legible, fast to ship, and honest about what is actually running.


02

the two engines

consulting and custom builds are the primary business. the practice sells one path now: a free listening, then the sketch, then the $500 build day. the old multi-rung tier ladder is retired. the studio takes the risk a client cannot, ships the thing, and hands it back working.

the portfolio is the second engine, and it is proof of method, not the revenue center. ten products carry the studio's argument in public: that you can build for the hardest seasons of a life, and for real businesses, without a single manipulative mechanic. when someone asks what the studio can do, the portfolio is the answer.

products ship on their own readiness. there is no shared launch date.

03

the portfolio

ten products, split two ways. the older three-way grouping is retired. each launches on its own readiness gate.

experiences are the consumer products, each with a companion and a season it is built for: sanctuary, vigil, marrow, drift, ledger, datum. the b2b line is the platform and clinical work, closer to paying for itself: thermal, cut, surge, fieldhouse.

cancellation is a published road category. when a product is retired, it is named and retired in the open. trace, a network for ai-native builders with machine-verified receipts, was scoped and then cancelled, and that is recorded rather than hidden.


04

the experiences

sanctuaryjoinsanctuary.io · dove
flagshipsoftware for the season after a relationship ends, for the anxious reach and the avoidant retreat both. category sovereignty tech, method ember science. the core stays free, the door, the daily return, the companion in the hard hours, the writing room, the garden. paid buys room, not relief. the founding season is open. everything loops back here.
vigilvigil-app.io · wren
livea private house for grief. named rooms and a tonight one-door entry, and all three shapes of loss now live: death, estrangement, disappearance. wren keeps the house and never says everything happens for a reason. grief work stays free.
marrowmarrows.io · heron
livea companion for the long work of recovery, the hours between meetings. two numbers instead of a streak: days in practice never resets, days current resets gently on return. free core, marrow pro is paid cross-device sync.
driftdrift-away.io · mira
core livesensory regulation, a quiet cosmos settled by dragging under the real sky, no account, nothing asking. the fuller cosmos is the road behind the settling core. the purest first law object in the portfolio.
ledgerv5 · scout
in buildfree-to-play sports prediction. the card room is a standing tension against the first law and is being worked in the open.
datuman experience
in builda data product. a shipped xp ladder and a retention nudge sit against the first law's no-counters promise. marrow's two-number model is the proposed clean answer.

05

the b2b line

thermalthermal-ai.app
live · v2makes an independent musician legible so the work gets heard. v2 in build: the advance release-campaign feature, a redesigned output engine with ten renders, the crate storage layer, billing at phase three.
cutcut-app.io · june
invite-onlya placement room where a song finds the buyer who needs it. june reads the words, never the audio. netlify-database backend, stripe live, a label and tenant layer. open by invitation while the room and the name are settled.
surgecrane, heron
in buildthe somatic work brought into clinical practice, with a remote therapeutic monitoring billing angle. the nashville shortlist and pitch are ready.
fieldhouseformerly hashmark
in buildrecords and compliance for college sports. the second anchor on the b2b side.

06

the aviary

companions are named for birds. the aviary is the studio's cast, and a companion is one product's own voice, not a shared service.

the studio guide
larklark belongs to the studio itself and is never assigned to a single product.
the companions
dove (sanctuary), wren (vigil), heron (marrow), scout (ledger), june (cut), crane and heron (surge).
the one exception
miradrift keeps a star, not a bird, because its whole world is the sky. a single documented exception, reasoned the way marrow keeps the shallows as its one bend of the first law.

one open naming decision. heron currently serves both marrow and surge. decide whether heron is canonically marrow's and surge takes a different bird, or heron is a documented shared companion across the two care products.


07

the first law

build to be outgrown, not depended on. nothing in a companion product is built to increase engagement for its own sake. no streaks, no loss aversion, no scores, no leashes, no fake scarcity. the test is one question: would this read as manipulative on an investor page. if yes, it does not belong.

the b2b form of the law. the institution is the customer, and the person is the one who gets released. the test is whether that person could leave with their complete record in a form that works without the product.

the offer, not the leash. a message that says the room is here is an offer. a message that says do not break your streak is a leash. every notification, counter, and nudge in the studio is judged by that line, and the tensions are named rather than buried. the two open ones are ledger's card room and datum's xp ladder.


08

canon

one typeface. hanken grotesk, 400 to 800, everywhere, no exceptions. hierarchy comes from weight and scale.

dark-first. a deep ground, warm light, the paper token for text.

ground · #0D0F13
paper · #EFE7D8
clay · signature · #B6502E
gold · warm accent

the mark. the martori gate, a torii, is the studio mark, and it carries across every product as a quiet imprint rather than a co-brand.

the three bans, absolute, copy and code. no em dashes. no exclamation points. no wellness language. sanctuary copy is all lowercase, and never a number about the person, days are words and wins are named rather than tallied.


09

brand rules

  1. build to be outgrown. the first law governs every product, no exceptions, only reasoned and documented bends.
  2. one face. hanken grotesk, 400 to 800, everywhere.
  3. clay #b6502e is the signature, and the gate is the mark.
  4. dark-first, paper #efe7d8 for text.
  5. no em dashes. no exclamation points. no wellness language. sanctuary all lowercase, never a number about the person.
  6. companions are birds, lark for the studio only, mira the one documented star.
  7. ship on readiness, not on a date. cancellation is a named road category.
  8. the portfolio is proof, consulting is the business.

10

the roadmap

the studio does not run a shared calendar. each product opens on its own gate. here is where each one stands and the single thing it is waiting on.


11

version history

v12.0the consolidation. a fresh parent rebuilt from the live state of the whole portfolio: vigil, marrow, drift, and cut reviewed against their live deploys this week, sanctuary and thermal current, the b2b line and the experiences reconciled into one board. records the aviary with mira as the documented star exception and the open heron name, the simplified consulting path, and a per-product readiness gate for all ten. supersedes v11.0.
v11.0the count and the split. portfolio set to ten with fieldhouse named, the three-way taxonomy retired for the two-way split of experiences and b2b, companion assignments and color tokens reconciled.
priorearlier parents established the first law, the hanken and clay canon, the torii mark, and the dual-engine model of consulting plus a proof-of-method portfolio.