what datum is
Datum is a quiet room for the day after a layoff. Not another job board to perform on. An encrypted vault, one deliberate move, and then permission to stop.
It is built for the shock of losing work, the layoff or the forced pivot, when the last thing a person needs is a feed that spikes their cortisol. Datum lowers the heart rate instead. One deliberate action per day, then quiet, and everything else waits until the nervous system has capacity.
The category is sovereignty tech, made literal. The vault is zero-knowledge, encrypted locally, and the studio cannot read it. Recruiters do not search Datum, they request access with a key the person issues and can burn. Datum bridges the studio's healing worlds and its clinical work, a hard-season product with a B2B and EAP layer.
where it sits in the studio
martori studio runs two engines. consulting and custom builds are the primary business. the portfolio, now nine products across three groupings, is the second engine: proof of work and a sales asset, not the revenue center.
Datum is proof that even a category built to exhaust people can be rebuilt around dignity. Its employer and EAP model, sold to companies running layoffs, makes it a serious B2B build alongside Surge.
the room
- today, the quiet room
- one deliberate action per day. mark it complete, the screen fades to half, and you have permission to step away. no counters, no notifications, no infinite lists.
- secure, the vault
- career history dropped into a zero-knowledge vault. files encrypt locally before sync. the auditor extracts a verified baseline only when you are ready.
- reframe, pivot and shield
- pivot turns plain english into market language. shield tracks application loops silently. closed roles gray out, with no red rejection tags and no alerts.
- cohort, the room
- micro-cohorts of twelve. one daily prompt, anonymous plain-text answers. no chat bubbles, no green dots, ambient solidarity without performance.
- optional, depth tools
- the signal deck, a runway calculator, the vault workspace. consent-gated, available only once the day's action is done. depth, not default.
The Signal Deck holds the depth work: a stress reset without toxic positivity, strengths drawn from a person's real history rather than a personality quiz, and scenarios for pivot or re-entry. Interview prep, document review, and role targeting live there too, available after permission, never as a feed to master on day one.
voice and copy
Spare and steadying. Datum speaks in plain declaratives and never in hustle language. It does not cheer, and it does not pressure.
No failure framing. Empty states are holding areas. Closed roles gray out quietly. The product never tells a person they are behind.
The three bans, studio-wide. No em dashes. No exclamation points. No wellness language. Datum names the nervous system and the situation plainly.
visual identity
One typeface. Hanken Grotesk, 400 to 800, no exceptions.
Dark-first, on true black. A cool signal blue carries the verified data. Clay is the studio signature, carried through every book.
The mark. one deliberate move, then the fade to quiet. the martori gate is the studio mark.
the auditor
Datum's intelligence is the Auditor, an agentic system that extracts a verified competency baseline from a person's own history. It audits rather than flatters, and every line it produces is verified by the person before anyone sees it.
No counters, no notifications, no streaks. The daily action fades to half and releases the person. Datum is built to be closed, which is the opposite of every platform it replaces.
the doctrine
One deliberate move, then quiet. the product is one action and then permission to stop. capacity is respected before productivity.
Sovereignty, made literal. the vault is zero-knowledge. recruiters request access with a key that expires in 48 hours and can be burned. the person owns the data and the door.
Verified signal, not performance. competencies are audited and approved, never self-reported buzzwords. the cohort sees a pseudonym, never a performance.
The clinical boundary. Datum supports a transition. it is not therapy, and it says so plainly.
the roadmap
Datum ships when it is ready, not on a date. As the studio's newest product it is live and maturing. Dates are working targets under the gate. There is no shared launch date.
the quiet room and the vault, built.
- the quiet room, the zero-knowledge vault, and the auditor live, with pivot, shield, and the cohort room.
- the signal deck depth tools behind consent gates.
- the vault access portal for hiring partners and the employer and EAP packaging. deployed datum-io.netlify.app.
harden the promise, review the protocol.
- the zero-knowledge claim verified end to end, local encryption and 48-hour key expiry audited. gate item
- the weekly three-phase cohort protocol reviewed with a clinical advisor.
- the naming question resolved, the Auditor alone or a bird companion beside it.
open the room, sign the first employer.
- ios via median.co wrapper, no rewrite.
- store listing with clear encryption and AI disclosures.
- an employer or EAP pilot, protected seats for a reduction cohort.
- the employer pilot run as a case-study factory.
- wider EAP and outplacement, and the hiring-partner network.
- the sweep. a scheduled playbook review in the new year.
brand rules
- one face. hanken grotesk, 400 to 800, everywhere.
- clay #b6502e is the studio signature, and the gate is the studio mark.
- dark-first, spare and steadying in tone.
- no em dashes. no exclamation points. no wellness language.
- sovereignty made literal. zero-knowledge vault, user-issued keys that expire.
- the empty state is a holding area, never a failure.
- built to be closed. the first law: nothing keeps a person searching.
- ship on readiness, not on a date.