martori studio · brand playbook
make things with AI, play the calls that train judgment, keep the evidence

datum

make it. call it. keep it. building is the way in. judgment is the point.

version 6october 13, 2026datumly.ioexperiences and platforms
01

what datum is

Datum is a judgment gym that uses building as its training ground. A person makes small things with AI, plays short calls that sharpen how they judge it, and keeps the evidence of both.

Making something by describing it is now free inside every chat product. Knowing when the result is right, when to trust it and how sure to be is not taught anywhere. That is the part Datum owns.

make it. call it. keep it.

Datum does not sell speed or volume. It sells better calls: the honest confidence of someone who has practiced being right and wrong where it costs nothing.


02

who it is for

One person first: a curious adult who uses AI at work, is not a developer, and wants to get good at it before it decides things for them.

Often in a role AI is reshaping: operations, marketing, support, teaching, recruiting. Sometimes in the weeks after a layoff, when the employer is paying for the seat. Builders and career changers are welcome; the homepage does not speak to them first.

the job
Help me get a feel for what AI can do, catch it when it is wrong, and have something to show for it.
not for
People who want a production app with logins and a database, people looking for odds or tips, and anyone under 18 in open social spaces.

03

where it sits in the studio

Datum is an Experience for the person and a Platform for the employer, and it is held to both forms of the first law.

the first law
Nothing in Datum is built to keep a person opening the app. Everything in Datum is built to make them a better judge of the next call.
the platform form
The institution is the customer. The person is the one who gets released, with their whole record in a form that works without Datum. Price is never metered on the person.
the ledger line
Real sports, real markets and real odds live in Ledger and nowhere in Datum. Datum never points a person to Ledger, and Ledger never points to Datum.

04

the three doors

Three verbs a first-time visitor can hold in their head. Every surface belongs to exactly one of them, and the homepage shows one prompt box, three doors and today’s Table.

make
Say what you want and watch it get built as a page that runs. Change it by asking. Start from a kit (a poker odds trainer, a paper-trading journal, a budget, a quiz) or remix someone else’s. Pictures, sound and film are things you add to a page.
play
The Table, one hand a day. The Lab’s twelve lessons and toys, which teach how AI works by moving it. Puzzles, with no public clock.
keep
The Shelf and the encrypted Field Book. Builds you chose to post to Trace, with their remix lineage. Proof cards a person can carry into an application. Export anytime, never metered.
Absorbed, not lost: the nine Build stations fold into one box and into Table formats; Practice, Datum-Verse and the Lab rooms fold into Play; Wallet and the hidden career tools fold into Keep.

05

the table

The Table gives the pull of poker, trading and betting to a short daily ritual: five calls made with incomplete information, staked with confidence instead of money.

  1. five calls, then done. the same hand for everyone that day. one practice table exists, and nothing scores it.
  2. confidence is the stake. each call takes a chip from 50 to 99 percent. honest confidence scores best.
  3. grade the decision, not the luck. a well-reasoned call that turned out wrong is marked well played. we call it a bad beat.
  4. formats come from the games. pot odds (ship it or fold), position sizing (split trust across outputs), over or under (how many errors), updates (will this fix it).
  5. private by default. a calibration curve only its owner sees. heads-up compares two friends who both said yes. no public board.
  6. a card, not a score. the share card shows five squares and a calibration line, and never the answers.
chips are never bought, sold, earned out, raffled or turned into anything.

06

the contract

The rules Datum is held to, written so a stranger can check them against the product.

  1. judgment over speed. every surface asks for a better call, not a faster one.
  2. the evidence is the person’s. what someone builds and decides belongs to them, encrypted where it is private and exportable always.
  3. no number ranks a person in public. counts are visible to their owner. no feed is ordered by a count. no public leaderboard of people.
  4. the streak is private and says so. a daily streak may exist, owned by the person, with freezes given and never sold, no loss language, and no message about it. public copy says exactly this.
  5. no sends the person did not set. no push, email or banner triggered by inactivity or on a schedule the person did not choose.
  6. pricing sells only what exists. a paid feature that is removed is removed from the page the same day, and anyone who paid for it is refunded.
  7. pages people share are fenced. shared builds run on their own domain, cannot ask for passwords, and can be reported.
  8. one AI face. Datumly is the only voice that speaks to a person.

Empty is still a holding area. A blank Shelf is a beginning, never a failure.


07

voice

Plain verbs, steady tone. Datum does not cheer and it does not pressure: Make it. Call it. Keep it.

Dates are always absolute. Claims about data say exactly what happens to it. The Table speaks like a good dealer: brief, fair, never sorry for the cards.

words we use

makecallkeephandstakebad beatcalibrationjudgmentremixevidence

words we do not

betwin bigjackpotlevel upcrush it10xhustleAI-poweredunlock your potentialdon’t lose your streak

Studio rules apply everywhere: no em dashes, no exclamation points, no wellness language.


08

visual system

Survey plates on true black, with the lit corridor as the front door. Contour lines, bench marks and triangulation stations. No photography of people.

evening#090A0Cground
evening 2#101318raised ground
dawn#E9EBEEtext
fern#6E8BA0signal and atmosphere
clay#B6502Ethe stake and achieved fact
paper#EFE7D8light surfaces and primary buttons
muted#949AA1secondary text
dim#565C63rules
Say what you want to build.
400 regular500600700800 display

One face: Hanken Grotesk, 400 to 800, with tabular figures for every number. Geist Mono retires from labels, eyebrows and metadata. Paper is #EFE7D8, the studio token. Primary buttons are paper on evening; there is no navy.

the mark
The triangulation station inside the bench mark circle. The gate is the studio’s mark and sits beside it.
the table card
A five-square row, filled by how well each call was judged, with one calibration line under it. Clay marks the stake. It is the image strangers see most, so it is drawn with the same care as the pages.
a shared page
Framed by a quiet bar that says someone made this with Datum, with a report link and a way to make one like it.
density
Under eight choices above the fold on any page. One job per screen.

09

price

Free is the marketing, and the paid plans are priced where people actually pay. Nothing is metered on the person.

planpricewhat it holds
free$0Make with daily limits, the Table, all twelve lessons, Keep and export
datum plus$12 a month or $96 a yearmore builds, pictures, sound and film; heads-up; calibration history
datum for teams$15 a seat a month, annualshared tables, aggregate calibration only, an AI literacy record for the team
caliber kit$750 to $1,500 per departing person, oncetwelve months of Plus, the career tools for that person, a seat bank HR can reassign

Re-enter retires. The employer never sees one person’s calls, only aggregates the person agreed to share.


10

the exit

Datum works when a person can judge the next call without it.

The numbers that matter: a first page kept or a first hand played in the first visit, a return within seven days with nothing sent to prompt it, a narrowing calibration gap, and people who close their account with their evidence in hand. Daily use is not the goal.


11

the open file

Unresolved items, carried in the open until they close.

itemseveritycloses when
pricing page sells retired interview and negotiation modescriticalthe page matches the code and buyers are refunded
shared builds render any HTML on datumly.iocriticalshared pages move to their own domain without modals
uploads are not scanned before they go publiccriticalmedia scanning runs before any public post or DM photo
public copy says no streaks and no rankingshighcopy states the private streak honestly and Makers boards are gone
weekly recap email is opt-outhighit becomes opt-in or stops
community-ritual posts into hidden career roomshighthe function is removed
no gate on merge, no error reporting in productionhighthe gate runs on every merge and Sentry is live
no evidence of fithighten sessions are written up and the three exit numbers are measured

12

version history

v6october 13, 2026the table. rebuilt from a full diligence pass on the repo, the live site and the market. datum becomes a judgment gym with three doors, make, play and keep. the table added as the daily ritual, with confidence as the stake. the ledger line drawn. the contract rewritten to match what ships: a private streak stated honestly, no public boards of people, pricing that sells only what exists. new prices, re-enter retired. geist mono retired and paper set to #EFE7D8. the open file started. the craft xp flag closed: no retention-nudge function exists and accrual is frozen.
v5october 3, 2026two halves. rebuilt from the live deploy. an AI build-and-learn product and a career transition platform in one.
v4.0august 19, 2026the resolution. visible levels and ranked boards cut; product-sent notifications ruled out; the first law amended.
v3.1july 25, 2026the b2b clause. the platform form of the first law.
v3.0july 22, 2026the deepening.