martori studio · brand playbook
sports predictions with everything to prove and no money to lose

ledger

play the pick, not the paycheck. your standing is the only score that lasts.

version 3.1july 10, 2026ledger-it.netlify.appsanctuaryapp, inc.
01

what ledger is

Ledger is a sports prediction app for people who want everything to prove and no money to lose. The picks are real. The currency is not.

It is a harm-reduction alternative to real-money betting. You make calls, you build a record, and the only thing on the line is your standing. Ledger runs on two currencies and never touches a dollar.

The category is sovereignty tech. The person owns their record, and nothing here is built to chase a loss. Ledger sits in the studio's tools line, alongside Cut and Thermal, for people with something to build.


02

where it sits in the studio

martori studio runs two engines. consulting and custom builds are the primary business. the portfolio of seven products, across the healing-worlds and tools lines, is the second engine: proof of work and a sales asset, not the revenue center.

products ship on their own readiness. there is no shared launch date.

Ledger proves the studio can take a category built on exploitation and rebuild it around the player's interest. That reframe is the argument, and it is a stance a real-money book could never make.


03

the system

stake refills every day. standing never resets. only one of them is a score.

Ledger runs on two currencies. Stake is spendable and refills daily, so a cold streak never locks you out. Standing is permanent and never resets, the honest record of how your calls actually land. The surfaces sit on top of that spine.

scout's call
the daily pick, with a Ride or Fade.
the board
live odds across 77 markets, sport and culture.
the circle
community, chat, and threads.
the draw
the lottery game.
the ascent
the tower climb.
the vault
progression, XP, badges, daily challenges.
account
the cool-off day, reality-check reminders, and responsible-gaming resources.

The Reckoning is Ledger's native shareable unit. It is an honest accuracy report, your real win rate over time, built to be posted. It is the opposite of a betting slip, because it shows the record rather than the hype.


04

voice and copy

Straight-talking. Ledger speaks plainly and never oversells a pick. No hype, no sure things, no chasing.

Honest about the odds. The copy tells the truth about variance and about the house math it is deliberately walking away from.

The three bans, studio-wide. No em dashes. No exclamation points. No wellness language. Ledger keeps a level, grounded register even at its most competitive.


05

visual identity

One typeface. Hanken Grotesk, weights 400 to 800, no exceptions.

Dark-first. An ink ground, a Standing green for the record that lasts, a Stake amber for the currency that refills. Clay is the studio signature, carried through every book.

ink · ground · #0E0F11
light · text · #EEF0EA
standing · ledger · #4E9E76
stake · daily · #D8A24A
clay · studio signature · #B6502E

Two marks. the martori gate is the studio mark. the standing column is ledger's own, a permanent line beside a refilling one.


06

scout

Scout is Ledger's companion. Scout reads the live board, knows your record, and can tell a genuine conviction pick from a reactive one after a losing streak. Scout is a straight shooter, not a hype man.

the first law: nothing in ledger is built to chase a loss.

The cool-off day rewards a break with bonus Stake. Reality-check reminders are built in. Responsible-gaming resources sit one tap away. Ledger is designed to be walked away from, which is the opposite of every incentive in the category it replaces.


07

the doctrine

Play the pick, not the paycheck. Virtual currency only, always. Ledger never touches real money, and that is the whole premise rather than a feature.

Standing is the only score that lasts. The permanent record is the point. Stake is just fuel.

The Reckoning is the unit. An honest accuracy report, made to be shared, is how Ledger grows without a single misleading claim.

The first law. No mechanic chases a loss. The product is built to be left, and it means it.


08

the roadmap

Ledger ships when it is ready, not on a date, with one exception: the World Cup 2026 window is an external clock the gate does not govern. Everything else sits under the readiness gate. The shared september launch is retired.

donein progressnextgate
foundationthrough june · complete

the two-currency spine, live.

  • dual economy live, Stake and Standing, with the full surface set on top.
  • Scout, the Board, the Circle, the Draw, the Ascent, the Vault, and an Account with cool-off, reality-check, and responsible-gaming resources.
  • the Reckoning shipping as the shareable unit. deployed ledger-it.netlify.app.
world cup activationthrough mid-july · live

the one dated window, an external clock.

  • World Cup 2026 creator activation, founder-led picks and Reckoning posts. window closing mid-july
  • outreach to the unserved lane, picks creators who want to promote without real-money risk.
submissionaugust · next

the crossing to the app store.

  • ios via median.co wrapper, no rewrite.
  • store listing that foregrounds virtual-currency-only, no real money, and responsible-gaming resources, because the category draws strict review.
  • quiet testflight beta.
the open doorreadiness · not a date
Ledger opens when all three hold: the no-real-money framing is airtight, the responsible-gaming layer is complete, and the creator engine has proof. The World Cup clock runs on its own schedule.
afterpost-launch · seasons
  • presence. steady picks, not a feature race.
  • more markets, added as they earn their place.
  • the sweep. a scheduled playbook review in the new year.

09

brand rules

  1. one face. hanken grotesk, 400 to 800, everywhere.
  2. clay #b6502e is the studio signature, and the gate is the studio mark.
  3. dark-first, level and grounded in tone.
  4. no em dashes. no exclamation points. no wellness language.
  5. virtual currency only. ledger never touches real money.
  6. the reckoning is the unit, and standing is the only lasting score.
  7. designed to be left. the first law: no mechanic chases a loss.
  8. ship on readiness, not on a date, apart from the world cup clock.

10

version history

v3.1july 10, 2026this refresh. roadmap re-cut to a readiness gate with the World Cup window called out as an external clock. median.co ios path made explicit. no doctrine shift.
v3.0july 1, 2026the july doctrine sweep. codified Stake and Standing, the anti-spiral stance, the Reckoning, and the creator-growth doctrine.
v2.xjune 2026the dual economy and responsible-gaming layer defined.
v1.xearly 2026the harm-reduction premise first set.