martori studio · brand playbook
a nashville guide for real places and shows

nash hat

a good fit, a real plan, a night out. only listings it can check.

version 2october 14, 2026nashhat.comsecond edition
01

what nash hat is

Nash Hat is a guide to Nashville that only deals in real places and dated shows. Find a good fit, see why it fits and where the facts come from, then turn it into an outing you can share.

It is for residents, newcomers and visitors who want more than the default Broadway itinerary: someone looking for a new regular, a couple planning a date, a group planning a celebration weekend, a family going out with kids, and anyone asking who is playing tonight.

a little local guidance. a better plan.

Discovery comes first and needs no signup. Quizzes, the music houses and an account are all optional. It is not a review site, a ranking or a feed to scroll. Every path through it ends in a plan, and the plan ends with you out in the city.


02

where it sits in the studio

Nash Hat is the studio’s home-town product: made in Nashville, about Nashville, held to the same canon as everything else Martori makes.

the first law
Build to be outgrown. For a city guide that is simple: the product has done its job when you close it and go.
the standard
Accuracy is the brand. A wrong date costs more trust than a missing one.
the posture
Open by default. Everything works signed out, on this device. Signing in is there for people who want their saves on another device, and it imports only after they choose to.

03

how it works

Start anywhere. Every surface leads to the same place: a plan.

discover
Home opens straight into the city. Pick a mood, search places, or start from an activity. No quiz stands in the way.
find my fit
Short quiz paths, from one question to twelve, that turn practical choices into a small setlist of ideas with reasons, first-visit advice and sources. Matches come from the catalog’s own tags, not a personality score.
get sorted
Five questions, any of them skippable, land you in one of six music houses. The points are published. See the houses, section 04.
tonight
Dated shows from venue calendars when the guide has them, with the full bill. A selection, not the whole city. Shortlist up to three shows and compare them side by side before picking one to build around.
places and neighborhoods
The sourced catalog, searchable by category, neighborhood, vibe and price, with neighborhood guides that keep the area when you move on to shows or food.
the local mix
Recent headlines from connected Nashville publishers, plus City Watch for small scenes and developing leads. Each item is labeled by what stands behind it: a dated listing, a publisher report, or an unverified lead.
the map
Everything you saved and planned, and a way to build around one real place: half a mile, one mile or three miles, measured in a straight line.
plan
Put a day together from saved places and dated shows, then share it as a link, copy it as text, or add it to a calendar as a tentative entry.
a weekend with a group
An occasion, the dates and the group go in; one to three dated day plans come out. A cost splitter works only from the organizer’s own estimates.
you
Your tastes, quiz history, house and appearance. It lives in this browser unless you sign in and choose to import it.
Hatch
The local companion. Tell it the night, the people, or the gap in the plan. It answers from listings it can point to, proposes changes, and waits for you to apply them.
how sorting works
The page that shows the math. The about page lists the sources behind the guide and when each was checked.
hatch can
  • suggest places from the catalog, with the source
  • propose a save, a new plan, a date, a stop note or a new stop order
  • open a page in the guide or hand off an outbound map link
  • reply aloud, where voice is set up, and stop when asked
hatch cannot
  • book, buy, or contact a venue
  • confirm a table, a ticket or opening hours
  • browse the open web from the conversation
  • change anything until you press the button

When no AI provider is answering, Hatch says it is searching the catalog instead. The label is part of the reply, not a footnote.


04

the houses

Six music houses, each grounded in real rooms. A house is a taste in nights out, not a personality.

The sort is five short questions: what you want to hear, how you like the room, when your night starts, what kind of night you are buying, and how far you will go. The guide calls it a small preference model, not a personality myth, and it shows its work.

housethe linecrestgrounded in
Honky-TonkBoots on the floor. Songs from the bar.boot and neonRobert’s Western World, Tootsie’s Orchid Lounge, Ole Red
Songwriter RoomThe song comes first. The room stays quiet.circle of chairsThe Bluebird Cafe, The Listening Room Cafe, 3rd and Lindsley songwriter sets
Late NightThe night starts when the last set does.moon over an ampEXIT/IN, The End, The Basement East, The 5 Spot, East Nashville rooms
Roots and RecordsFiddle, vinyl, and rooms that keep the tradition.fiddle and discThe Station Inn, Third Man Records, Vinyl Tap, Dee’s Country Cocktail Lounge
Rooftop and RowdyA view, a crowd, and a bigger room.skyline and pinOle Red’s Lookout rooftop, Brooklyn Bowl Nashville, Cannery Hall
Mother ChurchA seat, a stage, and a night you remember.pew and windowRyman Auditorium, the Grand Ole Opry House

how the sort works

  1. published points. each answer adds points to one or more houses. the first question weighs 1.2, the last 0.8, the rest 1.0.
  2. six scales. the same answers nudge music taste, energy, social setting, budget, time of night and mobility. every scale starts at 50 of 100.
  3. a fixed tie order. songwriter room, roots and records, late night, honky-tonk, mother church, rooftop and rowdy.
  4. reasons from the answers. the result names the answers that added the most points, and the close second.
  5. skipping is allowed. a skipped question adds nothing. one answer is enough to land a house, and you can sort again.

A house page carries its crest, its rooms and a way back into the guide: shows for that house, a place to start, and Hatch already tuned to it.


05

the outing

An idea is good. A plan is better. The outing is where a choice becomes a day you can hand to someone else.

the setlist

Shows, quiz results, the profile and the planner share one small briefing, called the setlist. Each word in it has a job.

setlist
The decision brief: the anchor, why it fits, what limits it, where the facts come from, and the next step.
anchor
The one experience the outing is built around. A show from the bill or a quiz result can become an anchor. Different dates stay separate outings.
your way in
First-visit advice: where to start, what to know before you walk in.
check first
The practical unknown, said out loud. A missing start time stays missing. Nash Hat never fills one in.

from the map to the plan

build around this spot
Pick a real place and see what sits within half a mile, one mile or three miles. Distance is a straight line between known pins, not a route.
the named plan
Adding a stop always says which plan it goes to. Saved places can move over in batches of up to twelve, to an existing plan or a new draft.
the numbered map
Plan stops appear numbered on the map. Dashed lines join only stops with known locations, and a gap stays a gap. Each leg hands off to directions for the transport you chose, with no promised travel time.
the organizer’s time
A show’s listed start is kept apart from the time you plan to arrive, so your edit never rewrites the source.

a plan that travels

A shared link carries the order of stops, the places, the shows, the date, your planned arrivals and the organizer’s own start times. Personal notes, profile details, images and meeting addresses stay out of it.

The person who opens it sees a snapshot from the sender, not a booking and not a live document. They can check the sources and save their own copy. Neither of them needs an account.


06

the contract

These are the rules the guide is held to.

  1. real places, dated shows. nothing on the guide is invented, and every show carries its date. a weekly program is never shown as happening tonight.
  2. sourced. listings come from official venue and organizer sources, each with the date it was checked, and the guide says how it checks them.
  3. the companion stays with what it can check. Hatch answers from listings it can point to, and says so when it is only searching the catalog.
  4. the person applies the change. Hatch proposes. nothing is saved, moved or added until someone presses the button, by voice or by text.
  5. the math is shown. sorting points are published, and quiz matches come from catalog tags, not a hidden score.
  6. art says it is art. concept artwork is labeled as concept artwork. a photograph never stands in for a venue it does not show.
  7. a plan ends the session. no endless feed, no streaks, no reason to keep scrolling.
  8. credit where it is due. venue photographs carry their attribution and license.
  9. paid is labeled. any paid relationship is disclosed where the recommendation appears, and never changes a match.

07

voice

A friend who knows the city and checks before they speak. Warm, plain and local, with contractions: Hey. I’m Hatch.

Headings, buttons and labels are sentence case, the same as body copy: Find my fit, Who’s playing tonight?, Keep it free, Talk it through with Hatch. Short lines, and one primary action on a screen.

words we use

tonightthe billlistening roomrealcheckeddatedplansetlistanchoryour way incheck firsthouse

words we do not

hidden gemmust-seebucket listvibesMusic City magicbest in Nashvilletrendingguild

Never name a show, date, price or opening hour the guide cannot point to. Never call something secret or popular. Studio rules apply everywhere: no em dashes, no exclamation points, no wellness language.


08

visual system

Day to night in Nashville: mineral daylight, evergreen type, burgundy actions, and photographs of real rooms. The houses bring the loud color.

the daylight system

mineral#F6F7F3page ground
card#EFF2E9grouped content
evergreen#1B2F27primary text
burgundy#7D2D3Dprimary action
citron#DCE8B9selected state
guide green#2B5240the hatch launcher
night#12201Adark ground

Daylight is the default. Three personal palettes sit beside it, After hours, Warm hearth and Cedar trail, each with its own light, dark and auto mode. A palette changes color only: type, spacing, shapes and labels stay the same.

house papers

honky-tonk#8C1D18 · #F0A202paper and accent
songwriter room#5C3A22 · #D4A05Apaper and accent
late night#102224 · #E07A3Dpaper and accent
roots and records#1E2A1C · #C4A35Apaper and accent
rooftop and rowdy#1F4E5A · #E25B2Cpaper and accent
mother church#3D2A28 · #C43B2Cpaper and accent

Type on a house paper stays cream, close to #F6E7C8. Texture is print grain, halftone and a hard offset shadow, with edges allowed to sit a little crooked. Clay, #B6502E, is the studio’s signature and lives in this book, not in the product.

Who’s playing tonight?
400 regular500600700800 display

Hanken Grotesk carries headlines, controls and body copy across the guide. Show times and dates use tabular figures so a bill reads in a straight column. The house surfaces currently set their display type in a second face; see open items.

the mark
A compact hat with a small skyline in the crown. It is wayfinding, not a costume cowboy. The gate is the studio’s mark and sits beside it.
the hat character
On the sort and the house pages the hat appears as a small drawn character that can tip or wink, and it stays still for anyone who asks for reduced motion. It never talks; Hatch does the talking.
the crests
Each house has a hand-cut shield with print grain, deliberately a little crooked. Crests belong on house pages, share cards, empty states and stickers.
photographs
Licensed photographs of real rooms, always credited, with the year they were taken. An archive photograph does not show tonight’s lineup, and the caption says so.
concept artwork
Original illustrated and painted scenes for moods and activities, each labeled as concept artwork and kept with a record of how it was made. They set a mood. They never stand in for a named venue.
what to leave out
Music-note wallpaper, party buses, Broadway caricature, fake crowd photos, and anything borrowed from Hatch Show Print.

09

the exit

The best session is a short one. A few answers, a plan, and the phone goes back in a pocket.

Nash Hat measures itself by nights that happened, not minutes spent inside it. A shared plan that gets used is the whole point, and the shared link is built so the person on the other end can take their own copy and go without ever making an account.


10

open items

Tensions this edition records and does not resolve. Each one needs a decision from the studio, not a quiet fix in copy.

the display face
The product’s brand notes set Big Shoulders as the display face, and the house surfaces load it. Studio canon is Hanken Grotesk only, and the product’s own design notes say Hanken carries headlines too. This book stays in Hanken.
the companion’s name
The product ships the companion as Hatch, on the live site and in the code. Scout is the internal name in the code and is also the companion name held for Ledger. Hatch is not a bird name, which breaks the studio’s aviary convention, and it sits close to Hatch Show Print, a Nashville institution the brand is told not to borrow from.
the hidden gem badge
Venue pages can print a badge that reads Hidden gem, backed by a stated reason such as a small room or a writers’ round. This book bans the phrase. Either the badge is renamed or the ban is lifted with a rule attached.
the mascot and the houses
Earlier product commitments say the hat is a wayfinding mark, not a mascot, and rule out a second character and belonging systems. The hat character and the six houses now ship. The commitments and the product need to be brought back into one line.
only listings it can check
City Watch shows unverified leads and developing reports beside dated listings. They are labeled, but the book’s doctrine is stricter than the feature.
sync between devices
The about page says profiles and plans stay in each browser and do not sync between devices. Optional sign-in with sync is built, the live header shows an account control, and the full signed-in round trip is recorded in the repo as unverified.
the accuracy line
The live header reads Real places and dated shows. The only line across the site that tempers it is the footer: A growing guide. Confirm details with the organizer. The show feed is a selection, published hours are reference only, and the catalog is a starting set. Decide whether the header needs the same honesty the footer has.
safety
There is no crisis-first layer in the product. What the repo calls phase 0 is a source audit. Hatch talks to people planning nights out, often late and often around drinking, and has no route for someone in distress. This book makes no safety claim until that is decided and built.
what is shipped and seen
Portable outings and the map-to-plan handoff shipped on october 14. The repo records their rendered behavior on phones and desktop as not yet checked in a browser. Name and trademark clearance, production AI evaluation and commercial readiness are listed in the repo as open.

11

version history

v2october 14, 2026the houses, the outing, and the daylight system. rewritten against the product as it ships: discovery before sorting, the six music houses with their crests and published points, the hat character, the setlist, map-to-plan and plans that travel as a link, hatch’s can and cannot, the daylight palette and house papers in place of the after-dark palette, sentence case throughout, and a list of open items.
v1october 3, 2026the first edition. written from the live guide at nashhat.com: match, tonight, browse, the family path, the local mix, plan, map, hatch, and how the guide is checked.